The brief for the competition was to take the given one litre packaging template and create a fictitious product. It could be anything. I decided on bite sized cookies, ones that you could dunk in a glass of milk. Placed in the cookie isle, I felt this packaging would stand out: "what is a milk carton doing in a cookie isle?".
The link between cookies and milk is made obvious by the carton itself. The bright colours are eye-catching and somewhat "delicious". I know because I ate about two boxes of cookies whilst designing this packaging.